Objective
- Design and engineer a next-generation rear Bed Utility System for trucks, integrating:
- Advanced composite materials and molding technologies
- DFA (Design for Assembly) and DFM (Design for Manufacturing) principles
- Structural integrity aligned with current and future styling flexibility
- Modular assembly architecture for scalable production
Conceptural Ideation
3D CAD Model
Solutions
- Aluminum Structural Extrusions for lightweight, high-strength framing
- Blow Molded Components enabling complex geometries and integrated features
- FRP (Fiber Reinforced Plastic) and RIM (Reaction Injection Molding) for durable, aesthetic panels
- QFD (Quality Function Deployment) to translate user needs into engineering specifications
3D CAD Model
3D Rendering
Results
- Delivered engineered product within 90 days from concept initiation
- Achieved form, fit, and finish targets across structural and aesthetic domains
- Reduced complexity through modular design and optimized part integration